Shane Brey Position: Assistant AD, Sports Marketing

Shane Brey joined UCF Athletics as assistant AD for Sports Marketing in October 2011. He is responsible for the strategic development and implementation of the UCF sports marketing campaign, which includes advertising and game-day promotions and activities.

Brey previously served as the Eastern College Athletic Conference's director of marketing in 2010-2011. He cultivated and sold corporate sponsorship packages and served as the point person for the annual ECAC Convention & Trade Show.

From 2005-2010, Brey worked for the Riverfront Development Corporation of Delaware as the marketing, promotion and events coordinator. He created new marketing and promotional strategies for the many Riverfront businesses and attractions and worked with city, state and nonprofit organizations. Brey was also responsible for directing the redesign and launch of the new Riverfront Wilmington website and the implementation and management of social media and electronic newsletters. He coordinated and promoted events that attracted more than 300,000 visitors annually to the Riverfront Wilmington destination.

Brey started his collegiate career at the University of Delaware as supervisor of events from 1998-2005. Brey directed all home athletics contests for 23 intercollegiate sports programs and coordinated travel arrangements for 22 programs. He also directed home football game day operations, multiple conference championships, and ticket sales for multiple home athletics contests. During the 1996-97 season, Brey was an assistant basketball coach at Delaware for his brother, Mike Brey, now the head basketball coach at the University of Notre Dame.

Brey is a 1994 graduate of Salisbury University and a native of Bethesda, Md.

Brey hails from an athletic family, as his father, Paul Brey, was a high school athletics director in Maryland, while his mother, the former Betty Mullen, was the women's swimming coach at George Washington and perhaps the family's most accomplished athlete. She once held the world record in the 100-yard and 100-meter butterfly events, and she competed with the U.S. team at the 1956 Olympics in Melbourne, Australia.

Brey and his wife, Tracy, have two children, Hailey, 10, and Joshua, 6.